In this article, we are going to talk about if email marketing is still relevant. So if you want to promote your business online and you are trying to figure out which platform to use, then this article is for you.
So there is no doubt that in today’s era you cannot miss out on social media marketing. But on the other hand, there is a huge opportunity that not everyone is using and that is email marketing.
So in this article, we are going to talk about if email marketing is still relevant this year or not and we are going to figure that out using some of the points. And we will start with point number one.
1. User Base
When we do marketing for our business online, the first thing you need to realize is that the size of the audience which you want to target or where is the probability of finding more customers.
According to an estimate, there are more than 4 billion email users. That’s right, four with a B. So there is no doubt that the user base of daily email users is wide enough so that you can do your marketing online using that.
And along with that, in this era of smartphones people might not have a social media app on their phone, but there is no way that they don’t have an email account.
So as long as your target customer got a smartphone, they must be having an email account. And that brings us to the point number two.
Now as mentioned before that almost every smartphone users do have an email account and whenever you send out an email they will definitely get a notification which makes it 100% reach for your target audience. But on the other hand, the reach of your post on social media depends on various factors based on the social media platform algorithm.
For example, if you post anything on the Facebook page then it’s not necessary that all of your followers will see that post. But you might be wondering that in the case of emails there might be a case of getting spam emails or your email bounce rate, but that can be easily avoided if you are using a reliable email service provider.
But still it’s very high as compared to the reach of your post on social media.
3. Targeted Messaging
There is no way on any social media platform that you can post something which is only visible to a section of your followers. For that, you need to run a paid ad. But on the other hand,
when we talk about email marketing, you can easily create list segments and segregate your audience easily and then send customer emails to them along with that.
When you post anything on social media the post is like a broadcast to everyone. But on the other hand, when you use email marketing you can even send personalized email based on your Subscriber’s name, their date of birth, or anniversary date depending upon how you have collected that data.
So the options of customizing your messaging to your audience is very high in email marketing as compared to any other platform.
4. Measuring Tools
Whenever you do any posting on social media then you have very limited option to track how your post performs.
So you might get number of likes. You might also get data about how the post is reaching out to how many people. But on the other hand, when you send out an email newsletter to your subscriber,
You will not just get data of the open rates which means how many people actually opened your email and interacted with that along with that in the email,
you can easily track how many people clicked on the links in your email and what is the return on investment if they purchase anything from that email.
Along with that, you will also know how many people unsubscribed from your post or took any other action from that email. So if you are using any decent email marketing application, all those tools are available to you and the next point is most important for startups and small businesses is
if we go with the data, it’s very clear that email marketing is still the cheapest option for marketing your business online. There is surely a very high competition and email marketing is just 1% more than social media marketing.
But still, email marketing dominates the marketing methods that you can use to promote your business online.
So that’s for this one and I’ll see you in the next article.